Volkswagen is stopping the production of the iconic Beetle by the end of 2019. Sales have dropped in recent times, particularly so in the United States market. Combined with the emissions scandal and the drop in demand, Volkswagen are to focus more on electric vehicles and family cars. Final models of the Beetle will be available in coupe and convertible styles.
Ferdinand Porsche designed the Beetle in 1930s Germany. During Nazi Germany, Adolf Hitler wanted to see cheap and practical vehicles available for Germans. By 1955, there were around 1 million on the road. The Beetle found further fame in the 50s and 60s thanks to the film Herbie. In the late 90’s, more than 80,000 new design Beetle’s were sold in the US market.
It’s been noted that consumer tastes have changed, with US consumers opting for the Tiguan or Jetta sedan. Sales fell 2.2% at the beginning of 2018. After much deliberation on designing electric models in recent years, it has been decided that production will end at the VW Mexico plant next July. From January until August this year, VW only sold 11, 151 Beetles.Westwood Motor Group is a trading style of Melling Commercial Ltd, registered address: Manchester Road, Ince, Wigan, Lancashire, WN2 2EA
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